Users clicking on the ad were directly deeplinked into the product detail page within myntras app. Order online at jabong and well deliver right to your doorstep. You can shop online at myntra from the comfort of your home and get your favourites delivered right to your doorstep. How microsoft dynamics crm helped a leading ecommerce. Limeroad case study, founder, funding, business module. To study the philosophy behind the acquisition of flipkart and myntra. Interview starts with basic written test based on sas, aptitute and case studies. Jabong was launched in early 2012 by praveen sinha as an ecommerce portal to cater the fashion needs of men, women and kids across.
At the same time that case studies are widely used and have produced canonical texts, it may be observed that the case study as a methodology is generally held in low regard, or is simply ignored. Brands shop with ease on your mobile is one stop shop for all fashion and lifestyle products, headquartered in bangalore, karnataka. Research article survey paper case study available a study. Growth of swadeshi a case study on patanjali ayurved limited abstract with a population of around 1. Jabong, indias leading fashion and lifestyle ecommerce portal, drives 3% of their total sales with izooto. Limited jabong, an e retailer of fashion products in india, frequently had to balance conflicting expectations. Jabong case study izooto push notifications for ecommerce. A significant learning point of the case study is the identification of digitalcity as a regional innovation connector. The preponderant case against them is their possible impairment of competition, for two reasons. Journal of international technology and information management volume 24issue 2 article 5 2015 factors influencing online shopping during diwali festival 2014. Flipkart took over myntra in a 330 million dollar deal. Baggout is a social ecommerce site that aggregates product feeds from top e commerce portals in india like. Limeroad is a fashion and lifestyle ecommerce launched in october 2012 by suchi mukherjee.
In february, 2020, flipkart formally shut down jabong to shift focus completely on its premium clothing platform myntra. Ameyo success story customer experience management jabong. Then followed by 3 technical rounds and 1 manager round. Factors influencing online shopping during diwali festival. It is a social shopping platform for women that offers a wide range of products right from clothing to accessories, shoes, beauty products etc. Pathfinder international tool series monitoring and evaluation 1 preparing a case study. The patanjali brand was set, years prior to the foundation of the actual fmcg company. Jabongs director of sports apparel knew that he was unlikely to meet the required growth figures without discounts on pumas products. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Key competitors of market jabong, flipkart, yebhi and makemytrip has made a tremendous growth in case of turnovers see fig.
The idi and digitalcity case study provides valuable lessons in the sustainable development and growth of clusters which link public sector agencies, universities and businesses. Evaluate each detail in the case study in light of the hbr case study analysis core ideas. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. In a fiercely competitive ecommerce market, biggies are sounding a death knell for the small and midsized players threatening to eventually wipe them out of indias burgeoning etailing landscape. It was in march 2016 when the team at jabong was introduced to izooto and the idea of web push notifications. It retails apparel, footwear, accessories, beauty products, fragrances, home accessories, and other fashion and lifestyle products. Competitors like snapdeal and jabong put out statements that they were not. Flipkart is one of the top 3 ecommerce companies of india. Jabong has the tag line of be you and caters several categories of branded listings. A manual the role of case studies in archival education the construction of case studies was first developed as a tool for the study of law in the nineteenth century. Even then just 23% of all acquisitions earn their cost of capital.
Research article survey paper case study available online at. In 2012 limeroad started women only website but expanded in menswear throughout the journey, lifestyle and home. How jabong rode a rocket but landed in flipkart and myntra. Jabong case study flowchart editable flowchart template. Growth of swadeshi a case study on patanjali ayurved limited. Jabong fashion, lifestyle fashionandyou fashion, lifestyle. Read and know all the details of the merger, the performance of respective companies in the industry and how it will benefit them. I interviewed at gurgaon, haryana india in may 2017. Drives sales with mobile retargeting leading online fashion retailer drives incremental revenue on mobile with dynamically personalized display ads.
Myntra online shopping for women, men, kids fashion. Puma products helped to attract new customers, and pumas decision had the potential to affect the commercial terms offered by other footwear brands, which would have even more impact on jabong. Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an investment of rs. The current big players in the indian market are myntra, jabong, limeroad, yepme, etc. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. This case study aims to understand the functioning of flipkart, its methodsof. But for those of us who have watched this industry take baby steps over five years ago, the myntrajabong deal is a clear closing of a chapter. The company started as an online book seller with 50,000 book titles and got its first order about four months after its launch. Using izootos custom domain option, they were able to kickstart the implementation really quickly. Balancing the demands of customers and suppliers case solution, this case is about sales publication date. Whyte, has for decades been recommended reading in community sociology.
The key player here was a simple business whose brand identity and brand image were in line. Discuss the reason for jerod being delivered by caesarean section. Case study clinton is a 40yearold africanamerican man, married with 4 children, who works as a foreman of a loading dock. The preponderant case for the mergers is that they will improve efficiency. Jabong success secrets jabong financials jabong ne kya galtiyaan kari. To understand the existing ecommerce system of india. A case study approach was applied using harlings definition of case study as a holistic inquiry that investigates a contemporary phenomenon within its natural setting harling, 2012. Marketing strategy of flipkart flipkart strategic analysis. Case study is a research methodology, typically seen in social and life sciences.
The product strategy and mix in jabong marketing strategy can be explained as follows. Today, we are pleased to present the results of a case study conducted with online fashion retailer. The online ecommerce store is the service that jabong offers to its customers as a part of its marketing mix. Pdf case study of an emerging giant in the online world. The book is a classic example of a descriptive case study. W16394 pdf eng limited jabong, an e retailer of fashion products in india, often had. Jabong was launched in early 2012 by praveen sinha as an ecommerce portal to cater the fashion needs of men, women and kids across footwear, apparel, jewelery and accessories.
Discover the latest clothing and accessories online with jabong. This has resulted in an intensely competitive fmcg space, with many established domestic and multinational players vying for supremacy. In the case of myntra the competitive advantage is mostly due to cost leadership in special cases it also enjoys competitive advantage due to product differentiation. Balancing the demands of customers and suppliers case study analysis. Patanjali case study how baba ramdev built a multi. They sell apparel, footwear, fashion accessories, beauty products, fragrances and home accessories. This report highlights the case study of jabong and what made it a successful online ecommerce portal. View and share this diagram and more in your device or register via your computer to use this. How jabong became most valuable among rocket internets ecommerce portfolio. Balancing the demands of customers and suppliers case study solution, jade eservices pvt. Be it clothing, footwear or accessories, myntra offers you the ideal combination of fashion. Balancing the demands of customers and suppliers case analysis.
125 94 230 626 953 1110 202 1511 65 88 249 637 1457 841 667 1312 376 1246 1231 1335 356 1276 1114 100 350 293 112